Myrorna Fashion Show / Forsbergs
Client: Myrorna / Forsbergs
Brief: Create Myrorna's annual fashion show
Concept: The First Picnic of the Year
Location: Zenit Car Garage, Stockholm
Execution: With 400 square metres of real grass, a parking garage was transformed into an indoor park with blankets, picnic baskets and croquet games. Outside the entrance, mannequins were placed in an earthy flowerbed. When the guest left the show the flowerbed had grown flowers and grass symbolizing that spring comes with Myrorna's annual fashion show. Picnic installations were also built in their newly opened flagship store in Stockholm, Sweden. The VIP invitations were in the form of picnic baskets containing the traditional picnic props. Since Myrorna is a vintage store chain all items in the show and invitations were second hand.
Credits: Styling by Rebecca Cohen/Agent Bauer. Make-up by Therese Svenbo/Agent Bauer. Hair: Robert Preston/Preston Hair.
Brief: Create Myrorna's annual fashion show
Concept: The First Picnic of the Year
Location: Zenit Car Garage, Stockholm
Execution: With 400 square metres of real grass, a parking garage was transformed into an indoor park with blankets, picnic baskets and croquet games. Outside the entrance, mannequins were placed in an earthy flowerbed. When the guest left the show the flowerbed had grown flowers and grass symbolizing that spring comes with Myrorna's annual fashion show. Picnic installations were also built in their newly opened flagship store in Stockholm, Sweden. The VIP invitations were in the form of picnic baskets containing the traditional picnic props. Since Myrorna is a vintage store chain all items in the show and invitations were second hand.
Credits: Styling by Rebecca Cohen/Agent Bauer. Make-up by Therese Svenbo/Agent Bauer. Hair: Robert Preston/Preston Hair.