Client: IKEA
Brief: Communicate that IKEA offer exceptional quality and great value for money within their concept "Organize Your Living". Communicate that IKEA is a brand you can trust.
Concept: IKEA can organize everything.

Execution: Using IKEAs founder as the face of our communication we created a personal and trust-building campaign. Stating that IKEA can organize everything shows their knowledge and their problem solving ability. By being expert organizers IKEA communicates confidence in the quality of their products and the expertise of their in-store staff.



Credits: Collaboration with Alexander Lukas Hederby and Karolina Brantås.