Stockholm Home Fair / Forsbergs
Client: Stockholm International Home Fair
Brief: Create awareness of waste and consumption of drinkable water used to flush everyday toilets.
Concept: Flush, Eau de Toilette.
Execution: We created a new bottled water, Flush, and lined up 2900 bottles on Stockholm International Home Fair to show how much drinkable water one person can save by cutting one "unnecessary" flush every day for 3 months. We also handed out stickers that could be put on toilets as a reminder.
Brief: Create awareness of waste and consumption of drinkable water used to flush everyday toilets.
Concept: Flush, Eau de Toilette.
Execution: We created a new bottled water, Flush, and lined up 2900 bottles on Stockholm International Home Fair to show how much drinkable water one person can save by cutting one "unnecessary" flush every day for 3 months. We also handed out stickers that could be put on toilets as a reminder.