Näckrosen / Forsbergs
Client: Forsbergs
Brief: Rebrand and create awareness for Näckrosen, an area close to Stockholm's old movie district.
Concept: Hollywood, Stockholm
Execution: The Underground station is decorated with cinema armchairs and red carpets. Theatre curtains opens and closes for passengers using the Undergrounds entrance. Everyone living in Näckrosen has their own red carpet outside their door. A “Hollywood-sign” reading Näckrosen is spotlighted on the roof of a building.
In Gamla Filmstaden (The Old Movie District) visitors are offered “Hollywood Tours” experiencing the area in golf carts inspired by those used in Hollywood sets. During the tour, the visitor are able to look into available housing - and local businesses can market themselves along the tour.
Credits: Collaboration with Hanna Rönn & Petter Nylind.
Brief: Rebrand and create awareness for Näckrosen, an area close to Stockholm's old movie district.
Concept: Hollywood, Stockholm
Execution: The Underground station is decorated with cinema armchairs and red carpets. Theatre curtains opens and closes for passengers using the Undergrounds entrance. Everyone living in Näckrosen has their own red carpet outside their door. A “Hollywood-sign” reading Näckrosen is spotlighted on the roof of a building.
In Gamla Filmstaden (The Old Movie District) visitors are offered “Hollywood Tours” experiencing the area in golf carts inspired by those used in Hollywood sets. During the tour, the visitor are able to look into available housing - and local businesses can market themselves along the tour.
{image 1}Credits: Collaboration with Hanna Rönn & Petter Nylind.