Wound of Pride / Hyper Island
Client: Band Aid / Goodby Silverstein & Partners / Hyper Island
Brief: Create a project with a client of your choice that engages all 5 senses and generates revenue.
Concept: Band Aid - Wound of pride
Execution: We think you should be proud of a wound and the story it tell. Whether you got a cut from slicing an onion or fell while doing a skateboard trick you should wear a Band Aid with pride as it’s a symbol that you’re challenging yourself and are not afraid of a few scrapes.
First, Band Aid releases a limited edition of plasters with a unique number to every Band Aid box. The numbers printed on each individual plaster is linked to a profile on the Wound of Pride website. On the website you can upload the story of your wound and watch, comment and rate others’ stories. You can search for stories by categories, location and rating.
To let people know about Wound of Pride we want to awaken their curiosity by making them cringe. We want people to be able to taste, smell and feel the story behind a wound through a series of short films. The films will direct them to the website.
Brief: Create a project with a client of your choice that engages all 5 senses and generates revenue.
Concept: Band Aid - Wound of pride
Execution: We think you should be proud of a wound and the story it tell. Whether you got a cut from slicing an onion or fell while doing a skateboard trick you should wear a Band Aid with pride as it’s a symbol that you’re challenging yourself and are not afraid of a few scrapes.
First, Band Aid releases a limited edition of plasters with a unique number to every Band Aid box. The numbers printed on each individual plaster is linked to a profile on the Wound of Pride website. On the website you can upload the story of your wound and watch, comment and rate others’ stories. You can search for stories by categories, location and rating.
To let people know about Wound of Pride we want to awaken their curiosity by making them cringe. We want people to be able to taste, smell and feel the story behind a wound through a series of short films. The films will direct them to the website.